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The App Marketing Guide to the World Cup
The 2018 FIFA World Cup is poised to set viewership and engagement records on mobile. To help marketers succeed, we’ve partnered with App Annie on a complete guide to app marketing during the Wo
Ramadan: Get Your E-Commerce App Ready
E-commerce has picked up pace in the Middle East and Asia in recent months. With the proliferation of smartphones, countries such as Indonesia are witnessing an e-commerce boom. The pace of e-commerce
The Mobile Marketer recap to Mobile World Congress 2018
While Mobile World Congress is not an Adtech centric show, we have seen, in latest editions, that more and more Adtech and Martech players are coming to Barcelona as the scope of MWC is getting broade
What could 2018 mean for the future of mobile video advertising
In 2017 alone mobile video adverts grew by 35%, leading consumers to spend an average of 28.8 minutes a day watching adverts on their mobile devices. Also, the ad spend for mobile platforms in 2017 in
Mastermind Session With Michael Jessen from eCooltra
Back in July we announced the launch of our ‘Mastermind Sessions’, a series of monthly events where a guest expert from the industry, including developers, agencies and partners,
Key Takeaways from DMEXCO 2017
DMEXCO is over for yet another year. With some of the most influential leaders within the ad-tech space making their way to Cologne for the biggest advertising and technology conference, this year&rsq
Do it later, do it better: Lessons learned from moving to a serverless infrastructure
The advertising industry has seen a significant shift in recent years. In a time when adblocking remains a prominent challenge for the industry and the need to get the right message across to the righ
Headway hires Tamir Shub as VP of Video to develop global team and drive strategic growth
We are excited to announce the appointment of Tamir Shub who will be joining us as VP of video where he will be responsible for the management of Headway’s video team and drive its strategic par
Introducing our new collaborative ‘Mastermind Sessions’
We are proud to announce the launch of our ‘Mastermind Sessions’. The monthly events will see a guest expert from the industry join Headway to share their insights and opinions on the mobi
With Digital Overtaking TV Ad Spend, What Does The Future Hold For Video Advertising?
There is no doubt that video advertising is a part of everyday life and it has been since the popularity surge of televisions in the 1950s. From Budweiser’s memorable ‘Whatsup’ ad
App developers: How to convert customers during Ramadan in the Middle East 2
Ramadan is just around the corner and in recent years it has also become a major shopping period in the MENA retail calendar. With mobile commerce growing in the region, now is the time for retai
Latinoamérica: 5 claves para el éxito de una campaña móvil
5 claves que todo anunciante debe saber al lanzar campañas móviles en esta región