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Our Leadership Team

Headway is guided by an executive team of experts with vast knowledge in different digital disciplines.

Luis Barrague


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Before joining the Headway team, Luis served as Chief Operating Officer of the first Mobile Performance Advertising Agency in Latin America. He created the company from scratch and was in charge of the definition and execution of the company’s growth strategy.

Luis resided two years in New Zealand, where he worked in the Australian, England and U.S. markets for brands like Hyundai, TAB, Tourism Holdings, ANZ National Bank, Harvey World Travel and World Vision. He also worked as User Acquisition Performance Manager at Vostu, where he launched mobile games that held top rankings in app stores.

He has over a decade of experience in the digital marketing and mobile space, and specializes in helping brands and agencies meet their objectives across multiple platforms and screens around the world.


Martín Kogan
CEO & Co Founder
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Agustín Coll
CRO & Co Founder
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Roberto L´hopital
Managing Director
North & Central America
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Sebastián Yoffe
SVP Business Development
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Dario Diament
VP of Product & Strategy
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Rodrigo de Zabaleta
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Xavier Bourlard
SVP International
Growth & Partner
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Andrea Orsolon
Country Manager Brazil
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Mariana Duhart
Country Manager Mexico & Central America
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Michelle Webb
Sales Director
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Germán Toribio
Sales Director
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Julián Saconi
Sales Director LATAM
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Tatiana Sarmiento
Country Manager
Colombia y Ecuador
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Lucas Ceballos
IT Director
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Eloisa Dubert
Global Advertiser Director
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