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Headway's Fascinating People Presents: Basant Abdelmoneim
In these "Headway's Fascinating People" segments, we get to present a snapshot of a Headway team member making a big impact in their region, enjoy!
DSP platform, Smadex, selected among top 10 machine learning companies for 2018
Headway’s DSP Smadex was selected by Analytics Insights magazine as one of the top 10 machine learning companies for 2018. The leading programmatic mobile Demand Side Platform (DSP) was selected
Russia World Cup 2018: An App Marketer’s Dream
The 2018 World Cup is over. There were some amazing goals, unforgettable last minute definitions, crazy memes, an unexpected finalist,and a new screen: your smartphone.
The App Marketing Guide to the World Cup
The 2018 FIFA World Cup is poised to set viewership and engagement records on mobile. To help marketers succeed, we’ve partnered with App Annie on a complete guide to app marketing during the Wo
Ramadan: Get Your E-Commerce App Ready
E-commerce has picked up pace in the Middle East and Asia in recent months. With the proliferation of smartphones, countries such as Indonesia are witnessing an e-commerce boom. The pace of e-commerce
The Mobile Marketer recap to Mobile World Congress 2018
While Mobile World Congress is not an Adtech centric show, in the most recent editions, more and more Adtech and Martech players are coming to Barcelona as the scope of MWC is getting broader. Headway
What could 2018 mean for the future of mobile video advertising
In 2017 alone mobile video adverts grew by 35%, leading consumers to spend an average of 28.8 minutes a day watching adverts on their mobile devices. Also, the ad spend for mobile platforms in 2017 in
Mastermind Session With Michael Jessen from eCooltra
Back in July we announced the launch of our ‘Mastermind Sessions’, a series of monthly events where a guest expert from the industry, including developers, agencies and partners,
Key Takeaways from DMEXCO 2017
DMEXCO is over for yet another year. With some of the most influential leaders within the ad-tech space making their way to Cologne for the biggest advertising and technology conference, this year&rsq
Do it later, do it better: Lessons learned from moving to a serverless infrastructure
The advertising industry has seen a significant shift in recent years. In a time when adblocking remains a prominent challenge for the industry and the need to get the right message across to the righ
Headway hires Tamir Shub as VP of Video to develop global team and drive strategic growth
We are excited to announce the appointment of Tamir Shub who will be joining us as VP of video where he will be responsible for the management of Headway’s video team and drive its strategic par
Headway Announces Expansion into Asia, Opening New Sales Office in South Korea
Seasoned sales executive and digital entrepreneur Jaewon Lee will serve as Senior Sales Director for South Korea