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New Tool: the Periodic Table of Programmatic Elements
This year the world has been celebrating the 150th anniversary of the discovery of the periodic table of elements and the creation of a common language for science. In honor of the momentous occasion, Headway launched its own: the Periodic Table of Programmatic...
Growth insight from the Turkey-based e-commerce giant
For Turkey’s 80 million inhabitants, Trendyol is the e-commerce platform of the nation. As the number 1 most downloaded e-commerce app in the region, Trendyol clocked a growth rate of over 100% for the last three years. Trendyol is Turkey’s largest and...
Smadex has attained the IAB Gold Standard
Smadex has been awarded the certification of the IAB Gold Standard and successfully passed the review process. The IAB Gold Standard is a prestigious certification process created to reduce ad fraud, improve the digital advertising experience and increase brand...
The top 5 mobile programmatic strategies for driving growth and long-term app loyalty
Now that over 88% of US ad dollars are being spent programmatically and 2 thirds of which is being funneled to mobile, it's safe to say mobile programmatic advertising has graduated from its status as simply a buzz word. Marketers are finally beginning to make the...
Liligo Mastermind Session: staying creative in a saturated app vertical
The Masterminds Sessions are always an exhilarating glimpse into the daily trials and successes of the brands that make up the mobile industry, and the recent session with Liligo was no exception. The Liligo team accepted our invitation to come to Barcelona and...
Celebrating female leaders in ad tech: inspiring stories from our international team
March, the National Women’s History Month is nearing it's close, and as always, it's been a nice moment to recognize the achievements of the strong women in our global society and #BalanceforBetter. Even though it may be in a small way, we wanted to take a moment to...